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// portfolio.v1>//

Nikolay Petrov
Digital Designer
& Reluctant Self-Promoter

I turn messy ideas (and some personal chaos) into clean, useful digital experiences.

→ View My Work → Let's Talk
scroll to explore
// about.me

I've been a web designer for 4+ years, but until recently... I had nothing to send when a recruiter reached out. This site fixes that.

I love building from scratch — products, pages, ideas. I'm mostly in the office when untangling UX messes, obsessing over CTA's, or naming layers something barely helpful like button-final-NEW-v2-FINAL.psd.

Beyond tools and trends, I care about clarity, personality, and making things feel intentional. This portfolio is part therapy, part proof I exist.

I thrive in environments where energy is high and people actually want to be there.

Based in Sofia
Works in-office - yes, by choice
Favorite tools: Photoshop & Figma
Side quests: idea hoarding, dark UI themes, debugging life
Motto: Create solutions, not problems
True story: my first Figma file had 1 frame and 47 versions of the same button. Growth is real.
// skills.capabilities

Tools & Capabilities

Design & UX
  • UI / Visual Design
  • UX Design
  • Accessibility (WCAG)
  • Identity Guidelines
  • Responsive Design
Tools & Tech
  • Figma
  • Adobe CC
  • Front-end Fundamentals
  • Analytics & User Insights
  • Agile Collaboration Tools
Soft Skills
  • Cross-functional Collaboration
  • Design Thinking
  • Creative Problem Solving
  • Stakeholder Communication
AI Tools & Workflow Mindset
Not loyal to any AI. Loyal to good results.

I use AI tools to support creative work - not replace it. I'm curious about how AI can enhance intuition, not kill it.

ChatGPT / GPT-4 Gemini Claude Midjourney DALL·E
I completed courses from Figmaistor, SoftUni, Udemy, Uxcel and IDF. At some point I stopped collecting certificates and started shipping actual work. Highly recommend the second approach.
// projects.selected

Selected Work

Sport Depot — Web Design & E-commerce
UI Design · Front-end · AI Workflow · Since 2021

Leading web design for one of Bulgaria's largest sports retailers — delivering responsive landing pages, product pages, promotional banners, and ad creatives across multiple markets. Work follows strict brand guidelines while maintaining creative consistency at scale. Contributed to a 10.1% increase in e-commerce purchases through design optimisation. Collaborates closely with marketing and development teams. Workflow integrates AI tools for faster concepting and visual exploration.

"Designing for a retailer that sells everything you need."

Rento - SaaS Product Design & Landing Page
Product Design · UI/UX · Front-end

Conceived and designed a B2B/B2C SaaS platform for the Bulgarian rental market - from zero to live product. Delivered a conversion-focused landing page with early access flow, alongside a dual-dashboard product UI serving two distinct user roles (landlord & tenant). Scope included information architecture, component design, and front-end implementation.

→ View Live Site

"Без Excel. Без Viber. Без втори дизайнер."

Carpet Clean Hunters - Brand & Landing Page
Visual Design · Front-end · Print

End-to-end design for a mobile carpet cleaning service in Sofia. Delivered a conversion-optimised landing page covering the full user journey - hero, pricing tiers, before/after gallery, social proof, and FAQ. Extended the visual identity into print collateral.

→ View Live Site

"The carpets are clean. The CSS - mostly."

Nike Adapt BB - Product Landing Page
UI Design · Visual Research · Responsive

Designed a product landing page for the Nike Adapt BB smart shoe - a self-lacing basketball sneaker with app connectivity. Focused on hero storytelling, color variant exploration, and mobile-first layout. Research informed the content hierarchy around the product's key differentiators.

→ View in Figma

"Even the shoes have an app now. The landing page doesn't crash, though."

AeroEdge Pro - Gaming Desk Landing Page
UI Design · Visual Research · Dark UI

Designed a full-length product landing page for a premium gaming desk concept. Delivered structured feature showcasing, technical specs layout, and a reviews section with rating breakdown. Dark aesthetic chosen to match the gaming context and product positioning.

→ View in Figma

"Dark mode by necessity. Gaming desks don't come in light theme."

Every project above involved at least one stakeholder saying "can we just make the logo bigger?" Spoiler: we did not make the logo bigger.
// side_quests.exe

Side Quests

Things I built because I was curious. No brief, no client, no deadline. Just an idea and too much free time.

BlurZone - Chrome Extension
Product Design · Front-end · Browser Extension

Designed and built a Chrome extension that lets users blur any selected area of the browser. Features smart proximity blur - the effect automatically fades as the mouse approaches the zone, and returns when it moves away. Built for privacy during screen sharing, open offices, and recordings.

"Because 'alt-tab' is not always fast enough."

// contact.open

Let's build something useful.
Or weird. I'm good with either.

If you're a recruiter, designer, startup, or a curious human - reach out. I'm open to freelance, collaboration, or just a solid UX chat.

LinkedIn Behance Unsplash

Don't worry, I actually check my inbox. I even reply with full sentences (unless you ask about Comic Sans).